Should Pledges be Enforceable? And Other Questions To Ask About Gift Agreements
Original Author: Cafferata, Reynolds T. The author explores both the harm and benefit that may arise from enforceable pledge agreements, and reviews the many issues that should be considered in...
View ArticleSuccessful Bequest Fundraising: Lessons from Research
Original Author: Sargeant, Adrian The authors review research relevant to bequest fundraising from the fields of marketing, sociology, psychology, economics and psychiatry. They provide insight into...
View ArticleThe Case for Gift Planning: Analyzing the Cost to Raise a Planned Gift Dollar
Original Author: Dugdale, Kristen The author describes the efforts of her department to communicate the benefits of planned gift fundraising to the organization's managers, highlighting both the...
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