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Channel: Planned Giving Design Center - Volume 11 - Number 1, March 2007
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Should Pledges be Enforceable? And Other Questions To Ask About Gift Agreements

Original Author:  Cafferata, Reynolds T. The author explores both the harm and benefit that may arise from enforceable pledge agreements, and reviews the many issues that should be considered in...

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Successful Bequest Fundraising: Lessons from Research

Original Author:  Sargeant, Adrian The authors review research relevant to bequest fundraising from the fields of marketing, sociology, psychology, economics and psychiatry. They provide insight into...

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The Case for Gift Planning: Analyzing the Cost to Raise a Planned Gift Dollar

Original Author:  Dugdale, Kristen The author describes the efforts of her department to communicate the benefits of planned gift fundraising to the organization's managers, highlighting both the...

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